Comments on: Everything You Need To Know About Ad Tags and Click Tags

By: Ana Darstaru

Ana Darstaru — Thu, 30 Jun 2022 07:51:56 +0000

Hi Sebastian,

An ad tag and a click tag are two very different things. Ad tags are simply a way of serving ads onto a DSP or website directly, having them sourced from our servers. This brings a bundle of benefits from allowing you to create more high-quality content (this is because the file size limitation is removed since they are stored on our servers and sourced into the DSP ) to live updates (any modifications you perform in the platform on a design that is being sourced through ad tag will be automatically updated removing the need to reupload the design if changes are required).

Clicktags, on the other hand, are a way of adding a landing destination URL into your programmatic design. Both static and animated ads can be served through the use of ad tags, and both can have clicktags applied. You can also set a landing parameter from the DSP when building the campaign if you wish to track it on a third-party platform such as Analytics without having to add a clicktag.

If you still need help with this, please contact our support team and they’ll be happy to help.

By: Sebastian

Sebastian — Tue, 28 Jun 2022 17:05:42 +0000

I have been using a set of animated ads I created in Google Web Designer. I do not have any click tags on any of them. We have all the same trackability and I do not understand why you need an ad tag. A static ad doesn’t have an ad tag and has all the same trackability. Why is an animated ad any different. The only time it seems valuable is to have multiple click tags on one ad.

By: Ajay Parikh

Ajay Parikh — Sun, 09 Jan 2022 23:04:42 +0000

Hi Ana,
We are trying to send 2 HTML5 banner ads designed by our creative agency (same creative, 2 different sizes) to a 3rd party website. That 3rd party website is asking us to provide ad tags.
As we don’t have an ad server, I was hoping that I could upload the creative to Google Ads and someone provide the ad tags from Google Ads to the 3rd party. Would that work? What would I need to be thinking about in order to create my ad tags besides ad size?

Any help would be greatly appreciated.