Podcast - Creatopy Blog

How to Rebrand a Company With Millions of Users – With Barbra Gago (Former Miro CMO)

Andra Zaharia — Wed, 16 Jun 2021 11:30:03 +0000

29 minutes read There’s something to be said about being gutsy in marketing. With so many examples of impeccable instincts and flawless executions, it seems like being bold is a day-to-day occurrence (and requirement) of being a good marketer. But do you know what does require a huge amount of courage and ownership? Taking on a rebrand of a company and product that has millions of users. Now that’s a bold move. After all, we’re all chasing that rapid organic growth high. So what would it take to risk impeding its momentum? That’s what I wanted to find out during this talk with […]

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How to Make a Tech Company More Human Through Rebranding – With Emily Hsiao (Auth0)

Andra Zaharia — Thu, 03 Jun 2021 06:14:37 +0000

32 minutes read Technology used to just be its own industry. Now, it’s embedded in the DNA of every company. And yet, too many tech companies are still struggling to balance high functionality with being intuitive and approachable. Today’s technology companies shouldn’t only center on the people using it—they should feel warm and accessible, just like the people themselves. Humanizing your brand is one of the most effective ways of differentiating your company and product from your competitors. People want to work with people who are like them and who they can trust. More honest, open, and approachable companies—which isn’t always easy to […]

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How a Rebrand Embodies a Company’s Maturity Level – With Ionuț Băibărac (Bitdefender)

Andra Zaharia — Wed, 19 May 2021 11:46:00 +0000

29 minutes read When it comes to connecting with customers, there are few things more valuable than trust. In the bygone days of advertising, trust was associated with people in positions of authority: CEOs for business, doctors for health, and marketers for purchases. No longer. Nowadays, trust must be earned over time. Branding is an essential part of establishing trust. With customers demanding more from companies in terms of transparency, ethical practices, and legitimate brand promises, we all have to pay closer attention to what it means to build authentic relationships that work. And at some point in the journey, that might require […]

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